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Technology Award Winners
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Categories
Workforce Management/HRIS
Talent Acquisition
Learning and Training​
Talent Management
Leadership Development
Future of Work
Leaders in Education Technology
Sales Enablement

WNS Global Services Private Limited

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WNS Global Services is a leading business process management and technology services company providing digital-led transformation solutions across industries worldwide. The company combines agentic AI, advanced analytics, hyperautomation, and deep domain expertise to deliver customer experience services, finance and accounting, procurement, data management, and industry-specific solutions for clients in banking, insurance, healthcare, travel, retail, manufacturing, and other sectors. With over 64,000 employees operating across 13 countries on four continents, WNS (recently acquired by Capgemini) serves 700+ global clients through 20+ industry centers of excellence and leverages 100+ industry-specific AI use cases to help businesses outsmart the future.

Most valuables features

  • Agentic AI solutions driving autonomous decision-making with domain-specific intelligence and precision
  • Advanced analytics and data sciences delivering decision intelligence for business agility and growth
  • Hyperautomation combining low-code applications and intelligent automation platforms for maximum value
  • Customer experience services with AI-powered interaction analytics and digital deflection capabilities
  • Finance and accounting solutions including autonomous accounting and CFO advisory services
  • Industry-specific expertise across 10+ sectors with tailored transformation solutions and proven ROI

2025 Silver Best Skills Intelligence & Skills-Based Platforms

Wipro ltd

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Wipro Limited is an Indian multinational technology services and consulting company headquartered in Bengaluru, providing comprehensive IT services, consulting, and business process solutions to clients worldwide. The company offers services spanning cloud computing, cybersecurity, digital transformation, artificial intelligence, data analytics, enterprise applications, and engineering services across industries including banking, healthcare, manufacturing, retail, and telecommunications. With approximately 245,000 employees operating in 65 countries and recording $3.76 billion in annual sales, Wipro leverages consulting-led, AI-powered strategies to help clients build future-ready, sustainable businesses through end-to-end solutions from strategy to execution.

Most valuables features

  • Consulting-led approach combining strategy advisory, digital transformation, and technology consulting services
  • AI-powered solutions including agentic AI, machine learning, and automation capabilities
  • FullStride Cloud Services with $1 billion investment in cloud transformation and migration
  • Comprehensive cybersecurity services with threat resilience and SASE solutions
  • Engineering and R&D services for semiconductors, embedded systems, and Industry 4.0
  • Business process services delivering operational efficiency and process innovation

2025 Gold Best Advance in Rewards and Recognition Technology

Visteon Corporation

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Visteon Corporation is a global automotive technology company specializing in advanced cockpit electronics, digital displays, battery management systems, and electrification solutions for the automotive industry. The company designs and manufactures digital instrument clusters, cockpit domain controllers, Android-based infotainment systems, and power electronics for electric vehicles, serving major automakers including Ford, Volkswagen, BMW, Mercedes-Benz, General Motors, Renault, and others worldwide. Headquartered in Van Buren Township, Michigan, Visteon operates in 17 countries with approximately 10,000 employees and recorded $3.76 billion in annual sales in 2022, leveraging AI-powered optimization and cutting-edge software capabilities to deliver seamless, connected driving experiences.

Most valuables features

  • Digital cockpit solutions with advanced displays up to 49 inches and curved multi-display integrations
  • AI-powered driver monitoring systems tracking distraction, drowsiness, and emotional states for enhanced safety
  • SmartCore cockpit domain controllers integrating all cockpit functions into unified platforms
  • Battery management systems and power electronics for electric vehicle energy optimization
  • Android-based infotainment with seamless Apple CarPlay and Android Auto smartphone integration
  • End-to-end manufacturing control with ISO 7 cleanroom standards and proprietary backlight unit design

2025 Gold Best Advance in rewards and Recognition Technology

VirgilHR

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VirgilHR is a comprehensive HR compliance software solution that helps HR professionals navigate and stay compliant with over 4,300 federal, state, and local employment and labor laws across the United States. The platform provides prescriptive, step-by-step compliance guidance, automated legal updates, and 24/7 AI-powered assistance to reduce legal risks and control costs associated with outside legal counsel. With features including an employee handbook builder, onboarding compliance tools, multi-state comparison capabilities, and access to attorney-backed expertise, VirgilHR empowers remote and distributed teams to maintain compliance efficiently.

Most valuables features

  • AI-powered compliance chatbot providing 24/7 guidance as your compliance co-pilot
  • Employee handbook builder creating compliant handbooks in minutes
  • Automated legal updates keeping teams informed on changing employment laws
  • Multi-state comparison tool analyzing federal, state, and local law requirements
  • Employee classification tool for exempt/non-exempt determinations
  • Ask an Expert feature providing fast, attorney-backed answers without waiting

2025 Gold Best Advance in Time and Labor Management (Time and Attendance, Scheduling, Absence and Leave Management, Compliance, Self-Serving)

Vichy Laboratoires

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Vichy Laboratoires is a doctor-founded French dermocosmetics brand with over 90 years of expertise in skin and hair health science, recommended by more than 80,000 dermatologists worldwide. The brand combines cutting-edge research with dermatological actives and its proprietary 15 Mineral-Rich Volcanic Water sourced from Vichy, France, to deliver clinically proven, allergy-tested skincare and haircare formulas. As part of L’Oréal’s Active Cosmetics Division, Vichy develops efficacious products addressing diverse skin concerns across all skin types, ethnicities, and life stages through rigorous clinical research and collaboration with top dermatologists and scientists.

Most valuables features

  • Proprietary 15 Mineral-Rich Volcanic Water from Vichy, France for skin fortification
  • Patent-pending Co-bonding Technology boosting all 16 collagen families (+350% collagen boost)
  • Dermatologist-recommended formulas tested on thousands of women across all skin types
  • Allergy-tested products with dermatological actives for safety and efficacy
  • Comprehensive product range addressing aging, hydration, dark spots, breakouts, and hair health
  • Over 90 years of clinical research and innovation backed by 80,000+ dermatologists globally

2025 Gold Best Advance in social Impact Innovation

Seedling Publishing LLC

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Seedling Learning (a trading name of Jetpack Learning Limited) is an educational technology company specializing in the creation of playful, interactive learning materials for K-12 educational publishers and EdTech providers. The company offers full-service content development including educational games, interactive stories, quizzes, and curriculum-specific programs, along with their proprietary platform “Seedling Generate” that enables rapid creation of multilingual learning activities through customizable templates. With trusted partnerships with major educational publishers like Hodder Education, Folens Publishers, and CCEA, Seedling Learning has delivered dynamic learning experiences serving students across multiple countries and languages.

Most valuables features

  • Seedling Generate platform for rapid creation of educational games and activities using simple templates
  • Full-service content development including game design, visual design, and learning experience design
  • Multi-language support enabling content creation for any subject in any language worldwide
  • Device-compatible, accessible materials optimized for low bandwidth environments in schools
  • Interactive learning formats including educational games, interactive stories, and adaptive quizzes
  • Project management expertise for publishers creating curriculum-aligned digital learning materials

2025 Silver Best Emerging EdTech Solution

Unilever

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Unilever is a global consumer goods company operating across four business groups: Beauty & Wellbeing, Personal Care, Home Care, and Foods. The company’s portfolio includes 30 Power Brands serving consumers’ daily needs from household essentials to premium products. With a focus on innovation, science-led product development, and culturally connected marketing, Unilever aims to create “Desire at Scale” through brands that are both functional and aspirational.

Most valuables features

  • Global portfolio of 30 Power Brands across Beauty & Wellbeing, Personal Care, Home Care, and Foods
  • Science-led innovation transforming products with breakthrough formulations and superior sensorials
  • AI-powered technology enabling rapid decision-making and creative advancement
  • Deep consumer insights staying ahead of trends through comprehensive understanding
  • Culturally connected marketing strategy driving authentic engagement and sales conversion
  • Sustainable business practices addressing climate, nature, plastics, and livelihoods

2025 Gold Best Advance in Education Delivered Through Technology

2025 Gold Best Advance in Gaming or Simulation Technology

2025 Gold Best Advance in Performance Support Technology

2025 Gold Best Advance in Social Learning Technology

2025 Gold Best Advance in Employee Engagement Technology

2025 Gold Best Advance in Generative AI for Business Impact

Turkcell İletişim Hizmetleri A.Ş.

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Turkcell İletişim Hizmetleri A.Ş. is Turkey’s leading integrated telecommunications and technology services company offering mobile voice and data services, broadband internet through Superonline, and a comprehensive ecosystem of digital applications and services. The company provides 5G mobile network services, home internet solutions including fiber and wireless Superbox packages, e-commerce through Turkcell Pasaj, and numerous digital applications including BiP messaging, fizy music streaming, TV+ entertainment, Paycell digital wallet, and Lifebox cloud storage. Serving millions of consumers and businesses across Turkey, Turkcell combines telecommunications infrastructure with digital innovation to deliver connected lifestyle and business solutions.

Most valuables features

  • 5G mobile network services with comprehensive coverage and high-speed data packages
  • Superonline fiber internet and Superbox wireless home internet solutions with various speed tiers
  • Turkcell Pasaj e-commerce platform offering electronics, appliances, and technology products with installment options
  • Digital ecosystem including BiP messaging, fizy music, TV+ entertainment, and Paycell digital payments
  • Mobile apps for account management, bill payment, package purchases, and customer service access
  • Corporate solutions for businesses including cloud services, IoT, and enterprise communications

2025 Gold Best Advance in Assessment and Survey Technology

2025 Bronze Best Advance in Onboarding Technology

2025 Bronze Best Generative AI Human Resource Technology

2025 Gold Best Advance in HR Predictive Analytics Technology

TTEC

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TTEC is a worldwide digital customer experience (CX) technology and services leader with over 40 years of experience serving more than 1,000 clients across six continents. The company combines human-centric talent with advanced technology including AI, data analytics, and cloud platforms to deliver comprehensive CX solutions through two main divisions: CX Management Services (digitally-enabled talent and contact center operations) and CX Consulting & Tech (strategic consulting and technology implementation). With 52,000+ employees supporting customers in 50+ languages, TTEC helps iconic brands transform customer journeys, drive revenue growth, reduce costs, and improve satisfaction through seamless integration of people, processes, and cutting-edge technology.

Most valuables features

  • AI-enhanced customer service combining human talent with intelligent automation for seamless interactions
  • End-to-end CX transformation from strategy design through technology implementation and operational execution
  • Global scale operations with 52K+ employees serving clients across 50+ languages and multiple industries
  • Proprietary technology platforms including TTEC Clarity, TTEC Perform, and TTEC RealSkill for workforce optimization
  • Comprehensive contact center services spanning customer care, technical support, sales, and back-office operations
  • Strategic CX consulting with data-driven insights, journey orchestration, and technology partner ecosystem integration

2025 Gold Best Advance in a Generative AI Solution

Training Orchestra

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Training Orchestra offers a Training Resource Management System (TRMS) designed to streamline and optimize instructor-led training (ILT) and virtual instructor-led training (vILT) operations for organizations. The platform enhances scheduling efficiency, resource allocation, cost tracking, and compliance management, enabling training teams to maximize training efficiency and return on investment. With features including conflict-free scheduling, optimized resource management, detailed cost tracking, and comprehensive dashboards, Training Orchestra helps organizations scale their training operations while integrating seamlessly with LMS, CRM, HRIS, and ERP systems.

Most valuables features

  • Conflict-free scheduling system for ILT and vILT sessions with automated resource coordination
  • Optimized resource allocation for trainers, materials, and facilities maximizing utilization
  • Detailed cost tracking providing real-time financial visibility for training operations
  • Streamlined instructor collaboration through dedicated engagement portals for trainer management
  • Scalable integrations with LMS, CRM, HRIS, and ERP systems for unified workflows
  • Comprehensive dashboards delivering KPIs, reporting, and analytics for data-driven decision-making

2025 Gold Best Advance in ILT Management and Delivery

Tough Training GmbH

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TOUGH Training GmbH is a HOCHTIEF company specializing in digital workplace safety training using modern gaming technologies and virtual reality for construction, road safety, rail safety, and occupational safety sectors. The platform delivers audit-compliant, gamified training courses in over 30 languages with text-to-speech capabilities, replacing traditional mandatory safety instructions with engaging, immersive learning experiences that can reduce accident rates by up to 70%. As part of the Smart-City initiative, TOUGH provides cloud-based training solutions with comprehensive dashboards, certificates, and API integrations that seamlessly fit into existing management systems for companies across Europe.

Most valuables features

  • Immersive VR and gaming technology creating realistic workplace hazard scenarios and training simulations
  • Audit-compliant digital trainings replacing mandatory safety instructions with full compliance to work safety standards
  • Multi-language support in over 30 languages with text-to-speech for universal employee accessibility
  • Cloud-based platform accessible via browser with no IT infrastructure requirements for deployment
  • Comprehensive dashboards managing training progress, certificates, and documentation in one centralized location
  • API integrations enabling seamless connection with existing LMS platforms and management software

2025 Bronze Best Advance in Gaming or Simulation Technology

2025 Bronze Best Advance in  Software for a Training Company

Together Software

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Together is a leading mentoring software platform that empowers organizations to drive employee performance, engagement, and development through structured mentorship programs, peer connections, and coffee chats. The platform features AI-powered matching algorithms achieving 98% satisfaction rates, customizable program templates following best practices, and comprehensive tools for tracking, measuring, and optimizing mentoring relationships at scale. Trusted by companies like Activision, Heineken, Kellogg’s, and AstraZeneca, Together helps organizations reduce turnover, improve diversity and inclusion, develop high-potential talent, accelerate onboarding, and build stronger workplace relationships through its intuitive, enterprise-ready platform with world-class support.

Most valuables features

  • AI-powered matching algorithm with 98% employee satisfaction delivering optimal mentor-mentee pairings
  • Customizable program templates for all major mentoring formats built on best practices
  • Comprehensive reporting dashboards and custom surveys measuring program impact and ROI
  • Seamless calendar integration enabling direct session booking without switching applications
  • HRIS integrations for automated segmentation, invitations, profile enrichment, and analytics
  • World-class program support team with expertise running global mentoring programs at scale

2025 Gold Best Advance in Online Coaching Tools

2025 Gold Best Advance in Online Mentoring Tools

 

Tipping Point Media

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Tipping Point Media is an industry-leading experiential learning agency founded in 2003 that specializes in launching brands and creating immersive training experiences using cutting-edge technologies including Virtual Reality, Augmented Reality, Artificial Intelligence, Mixed Reality, and serious gaming. Serving life sciences, medical device, healthcare, manufacturing, and STEMM education sectors, TPM combines metacognitive learning approaches with advanced technology to create groundbreaking educational experiences that drive retention and behavior change. With over 60 awards for innovation and creativity, the company works with major clients like Medtronic, Abbott, AstraZeneca, and Intel to develop end-to-end training campaigns from pre-launch to post-launch with proven results.

Most valuables features

  • Immersive VR, AR, and Mixed Reality solutions for medical device and pharmaceutical training
  • AI-powered sales simulators and interactive case studies for experiential role-play scenarios
  • Medical simulations and patient journey experiences fostering empathy and understanding
  • Gamification and serious gaming engines for engaging educational content delivery
  • 3D animation and visualization services for complex medical and scientific concepts
  • Omnichannel deployment enabling training experiences across all devices and platforms

2025 Gold Best Advance in Education Delivered Through Technology

2025 Gold Best Emerging EdTech Solution

Think Learning

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Think Learning is a philosophical learning consultancy founded on the conviction that thinking philosophically transforms both professional practice and personal identity in care and leadership professions. The organization provides leadership programmes, courses, seminars, and webinars that use philosophical tools and conversational learning experiences to help participants reflect, question, and reconnect with the meaning of their work. Through collaborations with organizations like Barnardo’s and CareKnowledge, Think Learning demonstrates how creating space for deeper philosophical thinking renews motivation, purpose, and commitment to improving practice among professionals in care, social services, and leadership roles.

Most valuables features

  • Philosophical Leadership Programme developing insight, integrity, and deeper understanding for leaders
  • Thinking Courses enabling participants to reflect, question, and reconnect with professional meaning
  • Living Ideas Seminars providing short sessions that challenge thinking and inspire reflection
  • Webinars exploring big ideas in care, leadership, and everyday practice
  • Conversational learning experiences bringing people and philosophical ideas together collaboratively
  • Philosophical tools and methodologies transforming both people and professional practice

2025 Bronze Best Advance in learning Management Technology for Compliance Training

LTIMINDTREE LIMITED

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LTIMindtree is a global technology consulting and digital solutions company formed through a merger that brings together engineering DNA with experience DNA. The company enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree delivers extensive domain and technology expertise powered by 86,000+ talented professionals across more than 40 countries, with revenue exceeding $4.5 billion.

Most valuables features

  • Global technology consulting and digital solutions across industries
  • Core to experience transformation with engineering and experience DNA integration
  • Cloud infrastructure services with partnerships including AWS, Google Cloud, Microsoft Azure
  • AI-powered solutions through LTIMindtree BlueVerse platform
  • Enterprise application services including SAP, Oracle, Salesforce, ServiceNow
  • Data analytics and digital engineering capabilities for business transformation

2025 Silver Best Advance in Technology for Crisis Management

2025 Silver Best Advance for Leading Under a Crisis

Ochsner Health

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Ochsner Health is the leading nonprofit healthcare provider in the Gulf South region, serving Louisiana and the surrounding areas with a mission to serve, heal, lead, educate, and innovate to inspire healthier lives and stronger communities. Founded in 1942, Ochsner operates as the largest academic medical center in Louisiana, providing comprehensive healthcare services including primary care, urgent care, emergency services, specialty care across multiple disciplines, virtual care through Connected Anywhere, and research programs through clinically-integrated research initiatives. With facilities across 11 regions including New Orleans, Baton Rouge, Lafayette, Mississippi, and more, Ochsner offers patient services, medical education programs including the UQ-Ochsner Clinical School, graduate medical education, fellowships, internships, residency programs, and extensive career opportunities for physicians, nurses, allied health professionals, and non-clinical staff.

Most valuables features

  • Comprehensive healthcare services including primary care, urgent care, emergency services, and 30+ specialty care areas
  • MyOchsner patient portal for scheduling appointments, accessing medical records, and communication with providers
  • Connected Anywhere virtual visit platform for remote healthcare access across Louisiana and beyond
  • UQ-Ochsner Clinical School and extensive medical education programs including graduate medical education and residencies
  • Multi-regional presence with facilities in 11 regions serving Louisiana, Mississippi, and West Alabama
  • Ochsner MD Anderson Cancer Center partnership providing advanced integrated cancer care in Louisiana

2025 Bronze Best Advance in Leadership Simulation Tools

2025 Silver Best Advance in Gaming or Simulation Technology

O.C. Tanner

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O.C. Tanner is a global provider of employee recognition software and strategic workplace culture solutions, serving top organizations worldwide including 3M, American Airlines, Starbucks, and Capital One through its Culture Cloud platform. Founded with nearly three decades of expertise, O.C. Tanner combines research-driven insights from the O.C. Tanner Institute with technology-focused solutions to help companies improve engagement, retention, onboarding, and company culture through meaningful employee experiences. The company offers comprehensive recognition programs including peer-to-peer recognition, service anniversaries, custom awards, celebrations, goal-driven initiatives, and customer-to-employee recognition through Say Thanks, all supported by AI-powered culture intelligence analytics and universal API integrations.

Most valuables features

  • Culture Cloud platform with employee recognition tools for celebrating daily wins and career milestones across organizations
  • AI-powered Culture Intelligence providing data-driven insights into workforce culture, engagement patterns, and recognition effectiveness
  • Say Thanks customer-to-employee recognition enabling appreciation from patients, passengers, and the public
  • Custom awards and symbolic recognition products to commemorate key moments and build meaningful connections
  • Initiatives feature for motivating teams around shared goals with performance-boosting tools and rewards
  • Universal API integrations with existing HR systems and comprehensive services to amplify recognition program impact

2025 Gold Best Advance in Rewards and Recognition Technology

NXTThing RPO

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NXTThing RPO is a comprehensive talent acquisition services provider that revolutionizes the hiring journey by seamlessly integrating advanced technology with a personal human touch to deliver candidate-centric recruitment solutions. The company serves organizations from startups to Fortune 100 companies across multiple industries including life sciences, pharmaceuticals, automotive, manufacturing, logistics, retail, hospitality, and professional services. NXTThing RPO offers flexible RPO programs, talent intelligence analytics, AI-powered high-volume hiring through Personegy, recruitment marketing services, and strategic consulting in workforce planning and recruitment technology to help organizations build workforces that drive success while ensuring every candidate feels valued, heard, and respected.

Most valuables features

  • Comprehensive RPO and talent acquisition services blending cutting-edge technology with human expertise for strategic hiring
  • Talent Intelligence Platform combining data, analytics, and experience to optimize hiring decisions and workforce planning
  • Personegy AI-powered high-volume hiring solution with instant scheduling automation for faster, cost-effective recruitment
  • Recruitment marketing services to enhance employer brand and attract top talent through strategic positioning
  • Strategic consulting services in workforce planning and recruitment technology to optimize HR processes
  • Flexible and scalable solutions that adapt to specific company requirements from startups to Fortune 100 enterprises

2025 Silver Best Advance in Candidate Experience Management Technology

2025 Silver Best Advance in Recruitment Process Outsourcing (RPO) Technology

 

Mindtools Kineo

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Mindtools Kineo is a comprehensive workplace learning company formed through Mindtools’ 2025 acquisition of Kineo, combining management and leadership development expertise with digital learning and technology solutions. The combined organization serves thousands of clients globally including BBC, AstraZeneca, Booking.com, and Deloitte, providing learning and development strategy, custom eLearning content, off-the-shelf courses, learning management systems, and talent experience platforms. With nearly 30 years of combined expertise and operations across the UK, US, Australia, Latin America, and South Africa, Mindtools Kineo delivers evidence-based, tech-enabled learning solutions through its M: Suite platform, featuring diagnostic assessments, adaptive skill-building, extensive content libraries, AI-powered coaching, and learning analytics to drive measurable business impact and behavioral change.

Most valuables features

  • Manager Skills Assessment (MSA) with research-based diagnostic tools across 12 core modern manager competencies
  • Manager Skill Builder offering adaptive 15-minute learning experiences with deliberate practice and real-world application
  • Content Hub with over 3,000 articles, videos, and resources for on-demand manager and leadership development
  • Ask M: Coach AI-powered chatbot trained on vetted content for personalized learning guidance and support
  • Kineo Totara TXP talent experience platform combining LMS, LXP, and performance management in one solution
  • Custom eLearning content development and learning consultancy services for comprehensive L&D strategy and implementation

2025 Silver Best Advance in Learning Management Measurement/Business Impact Tools

2025 Silver Best Advance in Learning Management Technology for Compliance Training

 

Microsoft

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Microsoft is a global technology leader that develops and supports software, services, devices, and solutions including cloud computing through Azure, productivity applications via Microsoft 365, business applications through Dynamics 365, and the Microsoft Viva employee experience platform. Founded in 1975 and headquartered in Redmond, Washington, Microsoft serves billions of users worldwide with products spanning Windows operating systems, Surface devices, Xbox gaming, AI-powered Copilot assistants, and enterprise solutions. Through Microsoft Viva, the company provides an integrated employee experience platform that brings together communications, knowledge management, learning, workplace analytics, and talent development within the Microsoft 365 ecosystem to help organizations build engaged, productive workforces.

Most valuables features

  • Microsoft Viva Learning for employee training that integrates learning content from multiple providers into Microsoft Teams
  • Skills in Viva using AI-powered skills inference from Microsoft Graph and LinkedIn Skills Graph for talent development
  • Viva Insights providing workplace analytics and wellbeing recommendations for employees, managers, and leaders
  • Microsoft 365 Copilot for AI-powered productivity assistance across applications and business workflows
  • Viva Connections for employee communications, news, and company-branded digital workplace experiences
  • Integration capabilities with learning management systems, HR systems, and third-party content providers within the Microsoft ecosystem

2025 Silver Best Advance in Content Authoring Technology

2025 Silver Best Advance in Video for Learning

2025 Silver Best Advance in Generative AI for Business Impact

Simplify and Showcase Your HCM Solutions with TotalTech®

Are You an HCM Solution Provider?

At Brandon Hall Group, we’re dedicated to showcasing the best in HCM solutions. If your company offers innovative HCM products or services, we want to hear from you.

TotalTech® increases your visibility to potential clients actively seeking HCM solutions. It’s your platform to showcase your expertise and ensure your company is considered alongside other leading providers in the field….

Begin with a free, no-obligation briefing with our expert analysts. This is your opportunity to present your solutions and discuss industry trends. After the briefing, eligible providers will be included in our TotalTech® platform, gaining exposure to our extensive network of HCM professionals.

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